Advertising display device



Aug 146.

W. STUBINS ADVERTISING DISPLAY DEVICE Filed Sept.

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ADVERTISING DISPLAY DEVICE Filed Sept. 23, 1942 2 5heets-Sheet 2 ,0 redSC PIE" fnr nlon 6 Qm. 61222660144- Patented Aug. 6, 1946 ADVERTISINGDISPLAY DEVICE William Stubbins, Toronto, Ontario, Canada, as signor toDaniel P. J. Kelly, Toronto, Ontario,

Canada Application September 23, 1942, Serial No. 459,455 In CanadaSeptember 23, 1941 The present invention relates to improvements inadvertising display devices particularly adaptable for use in storewindows or restricted areas and the principal objects of the inventionare to provide a display device which will present an extremelyattractive appearance and will display information or messages ofconsiderable length in letters or characters which will be easily read,such characters being associated with moving scenic displays or figureswhich will attract attention and maintain interest to augment theprogressive changing display of the character representation.

' A further object is to devise a display apparatus which may be readilyaltered both in respect to its progressive message display and itsco-operative moving visual attraction in order that the display valuemay maintain its maximum interest and novelty.

The principal feature of the invention consists in the novelconstruction of a cabinet and the arrangement of a mechanism within thecabinet whereby an endless band 'upon which letters or other charactersare arranged, is caused to move continuously through an illuminatedspace so that the characters on the band are projected upon a reflectingsurface which is adjustably arranged to be readily seen from anadvantageous observation point, the endless band being operated to passcontinuously through the illuminated area.

A further important feature consists in the novel arrangement within thecabinet and visibl from an area adjacent to the message-reflecting areaof a secondary endless band and other movable objects attractive to theeye operatively connected with the means for operating the firstmentioned or message-conveying matter.

In the accompanying drawings Figure l is a front elevational view of adisplay device constructed in accordance with this invention.

Figure 2 i a rear elevational view partly broken away and in partvertical section.

Figure 3 is a vertical sectional view through the display apparatustaken on the line 3--3 of Figure 2.

Figure 4 is a vertical sectional view through the display apparatustaken on the line 4-4 of Figure 2.

Figure 5 is a part horizontal sectional view taken on the line 5-5 ofFigure 1.

Figure 6 is a part horizontal sectional view taken through the line B6of Figure 3.

Referring to the accompanying drawings, the

2 Claims. (CI. 40-32) invention as shown comprises a rectangular casingI, which is preferably formed of sheet metal, and the back thereof isprovided with a movable panel 2 forming the upper half which whenremoved gives access to a chamber 3 which extends from end-to-end.Within the chamber 3 at one end thereof is mounted an electric motor 4.

which is preferably supported upon a vertical panel 5 which extendsvertically and longitudinally of the casing and separates the chamber 3from a parallel chamber 6. I The shaft I of the motor extends throughthepanel 5 into the chamber 6 and has mounted thereon a sprocket I which isconnected by means of a sprocket chain 8 to a procket 9 mounted on ashaft I0 extending transversely of the upper portion of the chamber 3.The shaft I0 is supported at the end opposite to the sprocket 9 by alongitudinally arranged plate I I which is supported by cross members,I2 from the panel 5. The panel 5, the plate II and cross members I2 arepreferably formed of insulating material.

Mounted upon the shaft I0 intermediate of its length i a roller I3,which is driven by the motor, and an endless band I4, which isperforated with letters or characters in progressive arrangement,extends upwardly from the chamber 3, and passing over one of the crossmembers I2 it extends horizontally and passes over and around under'theroller I3. The band is looped in multiplicity of loops within thechamber 3 so that a very considerable length of a character-bearingmember is housed therein.

A guard plate I5 secured to. the bottom of the casing extends upwardlyfrom a point adjacent the end of the motor 4 and curves toward the endof the casing underneath the roller I3. The end of this guard is notchedand a roller I6, mounted on a pivotal arm I'I, extends into the notchand bears againstthe endless band passing under the roller I3. The pivotarm I! is mounted on a pivot I8 and is actuated by a spring I9 to pressagainst the band and roller I3 with the desired tension to cause thetravel of the band through the operation of the motor-driven roller.

A tubular lamp 2!] is mounted between the members I2 and extendslongitudinally of the easing parallel with the perforated band I4 thatthe light therefrom is projected through the perforations in the band. Atransparent panel 2| is arranged in the casing top over the lamp 20 sothat the rays of light projected through the band I4 are projectedoutwardly beyond the cas-.

shaped bar 23, the ends of which are supported in the ends of thecasing, and the mirror is adjustable so as to be tilted at the desiredangle to reflect the beams of light projected through the perforatedband l4 so that they will be at normal eye level at the point where theobserver will pass.- "Thus the characters perforated in the band will becaused to travel progressively across the illuminated space above thelamp and such characters are successively reflected by the mirror sothat a long message or a succession of messages may be reproduced inclearly legible characters in an attractive manner to assure theirobservance.

In addition to the attractive feature of the reflected message to whichcolour may be applied, by the use of coloured screens if desired,I'provide within the chamber 6 and supported from the outer panel 24 alongitudinally movable endless band 25 which is arranged in a verticalposition mounted 'on' a pair of rollers 26 supported in suitablebrackets 21 secured to the inner side of the panel 24.

A bevel pinion 28 is mounted on the shaft of one of the rollers and isarranged to mesh with a pinion 29 mounted on the motor shaft 1 whichdrives the chain 8 for operating the endless band l4.

g The band 25 is provided with any suitable form of pictorial or otherattractive material arranged upon the outer surface to be shown throughthe opening 38 in the front panel 24 of the casing. Such pictorialrepresentation will of course be chosen to harmonize with the message.The

panel 25 is made to be readily removable being Y supported'in suitableguides in the ends of the casing so that it may be lifted upwardly andthe pinion 28 will disengage from the pinion 29 without disturbing anyof the other mechanism, and another panel 3!, as shown in Figure 5, maybe inserted into the guides of the casing to replace the same. thereonany suitable form of moving object which may be mechanically operatedthrough engagement with the pinion 29, or through an additional drivingpinion or friction wheel, as illustrated in Figure 5 by the numeral 32.

In the illustration shown the friction drive wheel 32 engages a wheel 33mounted on a spindle 34 suitably journalled in the panel. In theinstance shown the spindle extends through the panel and is connected tothe wheel of a minature bicycle. A jointed figure representing a rideris mounted on the bicycle and the bicycle Wheels are operated by themechanism described. The front wheel may be rotated by carrying a chain35 from the rear wheel spindle to the front Wheel spindle.

If desired a second rider or part of one on a bicycle'may be shown so asto complete the realistic appearance and the wheel 36 of the secondbicycle is connected by a belt 31' to operate in unison with the otherbicycle.

It will of course be understood that the panel Such other panel may havemounted.

3! may be placed in the display casing in place of the panel 24 carryingthe movable scenic or pictorial band, or, ifdesired both panels may beused superposed one over the other.

A device such as described allows for considerable variety of attractivedisplay. The message-bearing band 14 may readily be changed by simplyremoving the back panel 2 and inserting a different band. The colour ofthe display as reflected from the adjustable mirror may be changed fromtime to time and the moving presentation in the front panel of thecasing may also be altered.

The entire'device may be made large enough to occupy the full width of adisplay window or it may be made small enough to be placed upon a shelfor other support arranged in a very small area but the display presentedby the operation of the device will be interesting and will attract theattention of passers-by so that the message to be conveyed will receivedefinite attention. The apparatus is self-contained and can be operatedat very small cost. I

It will also be understood that the vertically arranged endless band maybe made translucent and it may be lighted from within if desired by theintroduction of 'a light between the vertical rollers.

What I claim as my invention is:

l. A display device, comprising a casing having a rigid verticalpanel-dividing the interior thereof, an insulated light chamber mountedon one side of said vertical panel adjacent to the top of the casing, alamp socket mounted on said panel supporting a lamp Within saidinsulated chamber, an endless perforated message-bearing band extendinghorizontally over the open top of said insulated chamber, a rollermounted at one end of said insulated chamber and-supporting said band, amotor mounted on said panel and operatively connected with said rollerand having its shaft extending through said panel, and mechanicallyoperated display means arranged on the opposite side of said panel andoperatively connected with the extending end of said bandoperating motorshaft.

2. A display device comprising a casing having a vertical longitudinallyarranged dividing panel, an insulated light casing arranged on one sideof said panel at its upper end, a message bearing band extending oversaid light casing, a roller supporting said message-bearing bandsupported from said vertical panel and having its shaft extendinghorizontally therethrough, a motor mounted on said panel below saidroller having its shaft extending through said panel, a flexible beltconnecting the motor shaft with said roller shaft, and mechanicallyoperated display means operatively connected to said motor shaft andarranged in the chamber separated from the chamber housing said lightchamber and endless band.

WILLIAM STUBBINS.

